10 Types of Personal Trainer Biographies to Boost Your Business in the New Year

By Alex Hoffmann on December, 31 2020
Marketing
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Alex Hoffmann

Dr. Alex Hoffmann is the President of the College of Exercise Science. He earned a doctorate in Sports Management from the United States Sports Academy, a master's degree in kinesiology from California State University, Fullerton, and a bachelor's degree in exercise science from Central College. Prior to his career in academia, Dr. Hoffmann worked as Master Fitness Trainer course instructor for the United States Army, and as a strength and conditioning coach, personal trainer, and nutritionist.

Have you ever read great personal trainer biographies and thought, how do I make myself stand out like that? According to recent reports, there are more than 317,000 personal trainers in the US, with an expected growth of 15 percent over the next ten years (that’s 57,000 more people to compete against)—and a great bio helps you show who you are, what you do, and why potential clients should work with you. 

However, not only can it be hard to write about yourself, but you want your bio to be persuasive, so it convinces readers to click on your website or contact links. On the other hand, it needs to be succinct, simple and clear. That’s a lot to pack into just 3 to 4 sentences! 

To make it a little easier for you to attract your ideal clients and show off your expertise, we’ve broken down ten types of bios. Choose the one that fits your needs best, and follow the example to write your own. 

Finally, use your completed bio on your website, in articles you write, and on your social media profiles—it’s a valuable marketing tool for your business!

Keep Reading: The Key Elements of a Marketing Plan for Your Fitness Business

Social Proof Bio 

A social-proof bio lets your clients and strong brand to speak for itself. User-generated content (I.E, quotes or feedback from clients) feels authentic and trustworthy. In fact, consumers find it 9.8x more impactful than other content. 

While there are several ways to write this type of bio, consider including testimonials from past clients or a link to reviews on one of your social platforms.

Example: 

Chris is a passionate personal trainer who uses a combination of HIIT and metabolic training, as well as stress management techniques. He’s worked with hundreds of clients from CEOs to professional athletes and everyone in between. 

A recent client explained, “Chris’s knowledge, support, and personality makes his methods challenging but rewarding. He helps you achieved desired results without boredom or burnout.” Check out his Facebook page to see what more people have to say.   

 

Connection-Focused Bio 

The best personal trainer biographies forge a connection with the reader. With this type of bio, you explain your journey and how it led you to your current career and purpose, making potential clients feel connected to your journey on an emotional and personal level.

Example: 

Jason lost 80 pounds at the start of his fitness journey. While it was challenging, he found tools, resources, and motivations that kept him on his 3-year path to becoming healthier and happier. As a personal trainer, he knows what it’s like to struggle with being overweight and struggling to stick with new workout routines. His experience inspired him to apply what he learned and help others lose their unwanted weight once and for all too!

 

Business-Related Bio 

Getting potential clients to your business’s site is the goal of most personal trainer biographies—after all, that’s where they sign up to be a client, purchase a workout program, or read your articles. Position yourself as the leader of your company, and promote your company’s unique message, to get readers to click through to your website and sign up as a client. 

Example: 

Will is the founder of Burlington Crossfit Training. Early in his college career, Will discovered Crossfit and loved the exercise but found some of the communities to be overwhelming and a bit cult-like. He started Burlington Crossfit Training to serve as an inclusive space for Crossfit enthusiasts. BTC welcomes individuals of all fitness levels and provides training and classes for everyone from teenagers to grandparents. 

Keep Reading: 10 Best Fitness Hashtags for Your Instagram Marketing

 

Certification-Heavy Bio 

This type of bio works well when you have character limitations or if you have unique or extensive accreditations and education. If you have an advanced degree or other certifications that will highlight your unique expertise, and in turn help you stand out, focus on them with this type of bio. 

Example:

Natalie is a fitness professional with a Master of Arts in Sport and Performance Psychology from University Denver. She also earned her Bachelors of Science in Sport and Exercise Science from University of Northern Colorado. Throughout her studies, she’s held internships working with collegiate athletes and teams. She’s also a Certified Sports Massage Therapist and Certified Fitness Nutrition Specialist.

 

Naming Your Niche Bio 

Do you love working with a certain type of client? Are your programs targeted towards a particular demographic? If you’re passionate about a specific niche, use your bio to explain that along with why you’re so passionate about helping that particular group of people.

Example:

Sara is a personal fitness professional who’s worked exclusively with new moms since 2013. After having twins, Sara, a once-active, pilates-loving fitness enthusiast, lost all motivation to work out. She sought out specific post-natal programs but couldn’t find anything that resonated or anyone who understood what she was going through. That’s when she decided to get her personal trainer certificate to help fellow moms through the ups and downs, hormones, emotions, and limitations that your body goes through after giving birth. Giving birth is a miracle, but it takes a toll on women. Sara loves working with clients to find the best fitness and health options for their unique needs.   

 

Facts and Stats Bio 

Numbers can speak louder than words, especially if you’re a personal trainer with extensive experience and accomplishments under your belt. Use your bio to humblebrag about some of your previous milestones. 

Example: 

Melody has helped more than 60 women feel better in their bodies as well as meet and beat their PRs. At just 28, she’s logged more than 8,000 hours training her clients and helping them to reach their goals. Some of her favorite wins include helping a client lose more than 85 pounds, coaching a running-averse client through her first 10K, and starting a weekly senior yoga class.

 

Personality Packed Bio 

The personal trainer biographies that focus on personality go a long way in standing out among bios that reference similar certifications and educational experiences As such, it can be wise to use your bio to express your personality in a fun way. While you’re a personal trainer, you’re also a person outside the gym, so give potential clients a taste of what it’s like to be around you—not just to work with you.

Example:

Amy is a certified personal trainer and yoga instructor with a 500-hour certification. When she’s not in the gym, on her mat, or training for marathons, she’s reading romance novels, searching for the perfect chai latte, or experimenting with new gluten-free recipes. Her goal is to help clients create a practice that’s sustainable and fulfilling, whether that’s through a combination of yoga, strength training, cardio, or whatever’s calling to you on any given day. She knows variety is the spice of life—both in and out of the gym. 

Keep Reading: How to Study Anatomy as an Exercise Science Professional

All About Your Clients Bio

If you want to highlight your clients and their needs, turn your bio into a space that focuses on them and how you can be a resource for reaching their goals. This type of bio can be helpful if you’re focused on sales—it serves as a soft pitch for your services.  

Example: 

Nick is a personal trainer who works with clients that are new to working out or hesitant to start a regiment. Nick’s mission is to help people feel strong, healthy, confident, and, most of all, happy. If you’re new to exercise, check out Nick’s 8-Week Muscle Building Program, which has helped hundreds of men and women build strength and confidence, despite never lifting weights before. For just $299, Nick will take you from weight-room newbie to weight-lifting pro. 

 

Bulleted Bio 

Not all personal trainer biographies need to be long and wordy. Sometimes keeping it short and sweet by using bullet points can help you get the point across while scoring points with readers for brevity and scannability.

Example:

Nicole Smith: 

  • Master Trainer Certificate: Beyond just movement, I want to help you focus on full-body wellness by creating a comprehensive nutritional plan. 
  • Certified Comprehensive Pilates Instructor: I teach all levels of pilates classes to help clients build strength and mobility.  
  • Specializes in: Senior health and wellness.

Keep Reading: Learn more about the Master Trainer Certificate Program from CES. 

 

Differentiating Bio 

If you have a distinctive background, use your bio to explain that while also highlighting how it translates into what you can offer clients on their fitness journey. This combines sharing your story along with your experience to truly differentiate yourself from others with similar certifications and offerings. 

Example:

Kyle was a swimmer for more than 15 years and a collegiate athlete. An injury stopped his swimming career in his Junior year. During his recovery process, Kyle thought he’d never swim or compete again. That was the catalyst that led him to shift focus and pursue his Bachelor’s in Exercise Science. Now, Kyle helps injured high school, and college athletes find their distinct path to healing.  

 

Not All Personal Trainer Biographies Need to Be the Same

If you’re struggling to make yourself stand out with your bio, use these examples and ideas to find the best format for your experience, personality, and expertise. Personal trainer biographies can be as varied and unique as the person writing it, so have some fun, get clear on what you offer, and stand out from the crowd. 

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Alex Hoffmann

Dr. Alex Hoffmann is the President of the College of Exercise Science. He earned a doctorate in Sports Management from the United States Sports Academy, a master's degree in kinesiology from California State University, Fullerton, and a bachelor's degree in exercise science from Central College. Prior to his career in academia, Dr. Hoffmann worked as Master Fitness Trainer course instructor for the United States Army, and as a strength and conditioning coach, personal trainer, and nutritionist.

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