5 Tips for Sharing Your Fitness Journey on Social Media

By Jessica Thiefels on January, 19 2021
Marketing
Back to main Blog

Get our blog posts every week

Stay up to date

Jessica Thiefels

Jessica Thiefels is the author of, 10 Questions That Answer Life’s Biggest Questions, podcast host of Mindset Reset Radio, and Founder of the Marketing From the Gut coaching membership. She's a former personal trainer and fitness nutrition specialist and has been writing for more than 10 years. She’s been featured in top publications including Forbes and Entrepreneur and has contributed to Shape, AARP, RD.com and more.

Your fitness journey matters. In fact, 5.26 billion social media accounts were exposed at one point or another to conversations or exchanges concerning wellness in 2019, according to Linkfluence. It’s stories like yours, of triumph, education, growth and healing that keep people who are learning and growing in their own journeys. 

Sharing on social media can be challenging. How do you turn your personal and emotional stories into posts that are well-branded and truly connect with your community? Use these tips to cut through the noise and reach the people who need your fitness journey to stay motivated on their own. 

Keep Reading: 10 Best Fitness Hashtags for Your Instagram Marketing

 

Stay on Brand

Your brand is a reflection of you and gives followers something to connect with. It’s what makes you stand out among the other people who have a similar story or offering as you. As BrandingMag explains:

“Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness.”

Your brand includes: 

  • Tone of voice: Are you educational? Academic? Sarcastic? Lighthearted? 
  • The filters you choose: The overall look and feel of your posts. For example, your Instagram theme should be cohesive, consistently using the same brand colors and styling. 
  • The topics you cover: These are your brand pillars. What 3-5 topics do you want followers to know they can count on you for? 

Share your fitness journey with your brand in mind. For example, if one of your brand pillars is self-empowerment, you may focus your stories on the ways in which you empowered yourself along the way, rather than on the actual workouts you did.

Keep Reading: The Key Elements of a Marketing Plan for Your Fitness Business

 

Don't Be Afraid to Be Vulnerable

In 2018, the CDC reported that nearly half of American adults tried to lose weight in the past 12 months, with sixty-three percent of Americans trying to lose weight with added exercise or lower calorie consumption. 

As a fitness expert, you understand how hard it can be to create a responsible diet and exercise plan that leads to weight loss or strength progress. You know how challenging it can be to get off the couch and get to the gym or feel good when you look at yourself in the mirror.

Connect with followers by talking about the personal and vulnerable parts of your fitness journey. Share the setbacks and challenges; the self-doubt and fears. Clients want to know that you understand them. 

More importantly, When other people see that you don’t have to be perfect to achieve fitness goals, they can feel motivated to keep pushing even when they experience challenges.  

 

Focus on High-Quality Visuals

The same Linkfluence report found that 61 percent of wellness content is visual. Since many social media platforms are now very visual-focused, it’s important that you pair your powerful fitness journey with photos and images that stand out among the crowd. Here are a few tips for making your images stand out:

  • Share photos of you: People want to connect with the person, so don’t be shy about sharing photos of yourself. 
  • Create well-branded educational graphics: Teach through graphics that are well-branded. You can use tools like Canva to create these graphics easily and with little design skills. 
  • Focus on lighting: While not every photo needs to be perfect, great lighting makes all the difference. Use this lighting tutorial to understand how to get your photos right every time.

Keep Reading: 10 Types of Personal Trainer Biographies

Invite Others to Share Their Fitness Journey

Don’t just share about your fitness journey—ask your community to share their own too. You can do this by including a call to action (CTA) at the bottom of your post with a question like, “Did you experience this on your health journey? Share in the comments below!”

When people share their stories with you, take time to listen to them and respond. They’re being vulnerable and are proud of how far they have come. Don’t forget to share client stories when possible. This gives followers a story to connect with while showing them the work that you do and how you can help them too. 

 

Let Go of Perfection

As a fitness professional, it can be easy to fall into the trap of comparing yourself, your photos—and the likes and engagement you get—to that of fitness influencers who have tens of thousands of followers. This is where it becomes important to shift your mindset from perfection to authenticity. See below for a recent post I shared on how you can shift away from perfection on Instagram so you can truly impact others. 

 

Share Your Fitness Journey on Social Media

 

Use your social media to share the most inspiring thing about what you do: the fitness journey you took to get there. Develop a strong brand, make your posts stand out, let go of perfection and invite your community in with their own stories. Use your stories of triumph and hardships, of success and struggles to connect authentically and powerfully on social media.

 

Back to main Blog
Jessica Thiefels

Jessica Thiefels is the author of, 10 Questions That Answer Life’s Biggest Questions, podcast host of Mindset Reset Radio, and Founder of the Marketing From the Gut coaching membership. She's a former personal trainer and fitness nutrition specialist and has been writing for more than 10 years. She’s been featured in top publications including Forbes and Entrepreneur and has contributed to Shape, AARP, RD.com and more.

Submit a Comment